Growing your Instagram account requires patience and persistence, but most of all, it requires a decent strategy.
In this guide, we’ll teach you how to master your Instagram hashtag strategy to maximise your account exposure to new followers.
We will teach you about using 2019 top Instagram hashtags and to figure out which hashtags are the top Instagram hashtags of 2019, but best of all, how to utilise Instagram hashtags like a pro.
The basics
Let’s start with the basics. What are hashtags?
Hashtags are used to categorise your posts. Once a hashtag is used commonly among several images, they are all categorised within that single hashtag.
For popular hashtags like #flowers, #clouds or #sunset, there will be millions of users around the world with similar or the same hashtags.
These hashtag categories are then split into two further categories, popular and recent. ‘Recent’ hashtags are the newest posts within that hashtag category. While your new post will get exposure within that tab, it will only be brief for popular hashtags.
The ‘popular’ tab on the other hand features the highest rated images. This is where you want your post to appear because it is exposed to the most amount of people and it offers you the best chance of going viral.
Also, you can use a maximum of 30 hashtags per Instagram post.
NOTE: A recent change to the Instagram hashtag algorithm now means each user is presented with a unique ‘popular’ hashtag tab. That means your ‘popular’ tab may not be the same as your friend who looks at the same hashtag. But, you can still master this by buying Instagram likes and taking advantage of buying Instagram followers – more on this later.
The strategy
Take advantage of the 30 available Instagram hashtags you can use. It’s crazy to think that people don’t take advantage of this when trying to grow their accounts.
The strategy involves getting your image featured in a set of popular hashtags and a set of not so popular ones. By getting featured in the not so popular hashtags, it propels your posts in popularity into the ‘popular’ tab of more popular hashtags.
Why does this work?
If you use the 80/20 rule – that is 80% less popular hashtags and 20% more popular hashtags – your pictures will begin getting exposure within the 80% of hashtags, which will then push them towards the popular tab of the last 20% of hashtags.
The ‘popular’ tab will expose your picture to 5x more people than it would have otherwise. If you multiply that by 30 hashtags, you will find your image is now exposed to a huge number of new people, which will in turn build your account.
How fast will it build your account? Depending on how viral the images are, you could see your Instagram account grow by hundreds, if not thousands of followers per day.
How to research your hashtags
If you use 30 hashtags per post, you’ll need to research a stack of hashtags to cherry pick from (I’m talking about 200 or more)
You will need to click on each hashtag to check the post count of each one (this will be how you rank their importance)
In each of the hashtags, take note of the ‘popular’ posts and record the highest and lowest amount of likes and comments (this is how you rank and value each hashtag category)
On your own account, take note of the number of likes and comments you are getting per post
Find hashtags that correspond with your average likes and comments (these will be within your 80% of hashtags)
Find hashtags that correspond with higher than your average likes and comments (these will be within your 20% of hashtags)